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Actress and Style Icon Molly Sims hosted a private garden rooftop event at 620 Loft & Garden in the heart of Rockefeller Center to celebrate the first tastes of summer in Wendy’s new Strawberry Fields Chicken Salad. As part of Wendy’s #NewSaladCollection style board contest, Molly showed guests how to create the perfect summertime outfit using the seasonal salad as inspiration and encouraged fashionistas to share their salad-inspired look.
Salad-inspired look? LOL. 4 more pics inside.
Molly Sims hosted a fashion event at the Wendy’s restaurant on Third Avenue in New York City, where she kicked off a new campaign that celebrates the launch of Wendy’s new premium Asian Cashew Chicken and BBQ Ranch Chicken salads. “The New Salad Collection from Wendy’s” campaign is a partnership with fashion site Polyvore that lets consumers create online style boards inspired by Wendy’s new salads for a chance to win their fashion finds. Molly will choose her favorite style expressions that embody the colors and personalities of Wendy’s new salads.
“Fashion inspiration can come from anywhere – even your Wendy’s salad,” said Sims. “I love how Wendy’s is rolling out their new salads like a fashion line and can’t wait to see how fashion lovers like me are inspired by them.”
Fashion fans can visit Polyvore.com/Wendys to check out Sims’ collections and create their own style boards, using Wendy’s salad images and fashions inspired by them. Consumers then tag their board with #NewSaladCollection for a chance to win $1,000, which can be used to stock up on styles they’ve pinned. Consumers will have four opportunities to participate between now and July. Contest open and close dates are as follows: